On 24 September, we answer that. In public. On the record.
WHY DO WE STILL BUILD FOR A WORLD THAT NO LONGER EXISTS?
PARIS 1PM · DUBAI 3PM · BEIJING 7PM · N.Y.C. 7AM
Watch nowThe declaration
Sébastien Baril, CEO, Serge Ferrari Group. He takes a position the industry has only circled for decades. 50 years of work give Serge Ferrari the right to land it now.
The buildings
No renderings, no promises: real projects, already standing, on three continents.
The witnesses
Nic Goldsmith: founder of FTL Design Engineering Studio, New York, author of Mass to Membrane.
Nick Tyrer: architect and computational designer.
Two independent voices and references who saw this coming. So did we.
We are still not going to tell you what will be revealed. Only this: after 24 September, the question is no longer what a building is made of. It’s what a building does.
Whoever is watching won’t be explaining that afterward, they’ll be the reason it spreads